Amazon Buys Ring Doorbell Company
AmazonElectronicsGadgetsLifestyleNewsSmart Devices March 1, 2018 Dave 0
News broke today that Amazon has purchased the Ring Co., best known for their smart doorbell system. The terms of the deal are still unknown, but it’s expected that Amazon will likely keep the product as is with an upgraded Amazon Ecosystem. Ring already supports Alexa voice control and I would imagine we can expect more upgrades to come. The rumored purchase price was for $1 Billion dollars, but this is not confirmed.
What the Sale Means for Ring?
The two companies aren’t specific about their plans. In a statement, Amazon told Engadget it was “excited” to work with Ring and aid in its “mission to keep homes safe and secure.” the company said it could “achieve even more” by allying itself with Amazon as it focuses on its “vision for safer neighborhoods.” With this purchase in addition to Blink, Amazon now own two major companies that produce doorbells and wireless security cameras. Amazon’s apparent mission is find a cornerstone in the home safety market.
This purchase should help Amazon have the hardware to rival the GoogleNest System. Nest partnered up with Google and has been expanding their presence most recently with the Hello Video Doorbell. We can all imagine that Amazon will make a similar addition to the Ring especially after they recently changed their policy to state the following:
The Policy Change
“Where permitted by applicable law, you may choose to use additional functionality in your Ring product that, through video data from your device, can recognize facial characteristics of familiar visitors. For example, you may want to receive different notifications from your Ring Doorbell depending on whether a visitor is a stranger or a member of your household. If you choose to activate this feature, we obtain certain facial feature information about the visitors you ask your Ring product to recognize. We require your explicit consent before you can take advantage of this feature.”
The Summary
This recent purchase could mean big things for Amazon and the smart doorbell company. Because of the Google and Nest partnership, Amazon could feel threatened and need to make moves to stay atop the voice activated and video world. Never the less, Amazon should increase the doorbell’s capability and features. I await to see what upgrades the company gets.
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