Just Today Apple has announced that it signed an agreement to acquire the digital magazine service Texture, which serves articles from more than 200 magazines digitally on iOS, Windows, Amazon, and Android devices for a flat monthly fee.
Apple has acquired the entire company, including staff, and has assured users that the Android version of the app will still be supported. The price of the acquisition was not disclosed.
What is Texture
Texture is an app that gives you instant access to both new, and legacy issues of some of the most popular publications. Formerly known as Next Issue, it was one of the very first subscription apps avilable on the app store. Currently you can try Texture free for 7 days when downloading the app. Texture would be boring and unmentionable if it were not for its surprisingly great readability. The digital reading experience is always a headache waiting to happen, but not with Texture. It is smooth, even more please than an actually magazine.
Navigation is easy, with the actual magazine taking up the largest portion of your display, and only an ellipsis in the bottom left corner to bring up the controls. Individual pages/images can be zoomed in on with an outward pinch, something you clearly can’t do in the print edition.
Texture CEO John Loughlin Says “I’m thrilled that Next Issue Media and its award-winning Texture app are being acquired by Apple. The Texture team and its current owners, Condé Nast, Hearst, Meredith, Rogers Media, and KKR, could not be more pleased or excited with this development. We could not imagine a better home or future for the service.” IM sure there was a nice percentage buy in to apple that will make him an insanely rich man.
While we don’t know much about the acquisition some of the details where revealed In a statement from apple ” We’re excited Texture will join Apple, along with an impressive catalog of magazines from many of the world’s leading publishers. We are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users.”
The Final Though
Apple has shocked and bewildered us before with acquisitions, like beats. Whats a head for Texture? no idea. leave it to apple to blow our minds with a medium we all thought went the way of the Bloackbuster.
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