Would You Look at That? Amazon Echo Look Feature Roundup

If you’ve been following Amazon lately, you know that they’re really doubling down on Alexa devices. And why shouldn’t they? Their Echo family of products has been selling like hot cakes, and everyone loves the software! Their newest Alexa product is the Amazon Echo Look. This camera-enabled device is meant to help you coordinate your fashion and pick out good-looking clothes! It’s experimental, new, and definitely quite weird. That said, it seems somewhat promising!

Echo Look Setup

The device itself is small, tube-shaped, and can be placed on a flat surface or mounted. It gets best results when placed at shoulder-height. You use the Amazon Look app to set it up though a smartphone. You can then pair it with Alexa and get ready to get a confidence boost!

Impartial View

One great use of the Look is taking accurate, impartial pictures of you that you can view through the app. You can also just view yourself in live time, so you can turn in profile or turn around and see yourself through your app. This allows you to eliminate the wonky angles and potentially weird lighting that come with taking selfies. All said, this can make for quite a self-esteem boost!

Fashion Forward

The main use for the Look, of course, is fashion. If you show the app two pictures of yourself in different outfits, the app will tell you which one you look better in. It uses a combination of machine learning and fashion expert advice to do this. It tells you which colors look good on you, which ones fit your profile better, and so on. What’s more, you can enable “pairing suggestions.” You can opt to share pictures taken with your Look to Amazon, and they’ll suggest clothes from the site that would pair well with your wardrobe.

After you’ve had the device for a while and had it take a large number of pictures of you, it makes a “look book” for you. This look book shows you what you wore on specific days, helping you hone your style and understand what looks good on you.

Bottom Line

This is a really unique device! There’s really nothing else like it, and it feels like a natural extension of the personal assistant role that Alexa fills. The Amazon Echo Look retails for $200 and is available now.