LG G7 ThinQ Unveiling

Lg has set a May 2nd Unboxing event for their newest flagship the G7. There will actually be two launch events for the LG G7 ThinQ: one in New York City on May 2nd, for an international audience, and another in LG’s home turf of Seoul on May 3rd. Like the P20 Pro and the majority of Android flagships this year, the G7 is set to have a notch at the top of the screen

LG is positioning artificial intelligence (AI) at the core of the G7. This is, in fact, why the company has opted to use the ThinQ moniker. While it might not be the most attractive name, it is one which has been specifically chosen to reflect the intelligence underlying the LG G7. As that intelligence goes well beyond just what the smartphone can do for you — in terms of the provision of contextual information — with the AI experience having been very tightly integrated with other elements on the G7 such as the camera, another major selling point of the upcoming Android flagship.

The Lg Difference

Lg is trying to pack a lot in to this G7 starting with the camera.  LG focusing on how the G7 can process what it sees and offer recommendations to get the most out of photos captured with the phone. Specifically, AI Cam will offer four “enhanced filter options” which will provide different levels of optimization based on aspects such as color, contrast, and saturation. According to LG, this will result in the G7 being far more capable in extreme low-light conditions compared to the LG G6, as well as the V30 and V30+. In fact, the G7 will be marketed as capable of capturing four times brighter images and videos compared to the G6 and V30 lineups.

2D and 3D camera stickers will be available, allowing the user to paste over photos with various animated stickers. Following on from the V30’s introduction of Graphy, the G7 will boast an updated version of the service in the form of Graphy 2.0. At present, it is not quite clear how the new version will fundamentally differ from the previous one.

LG has included what it refers to as a “Boombox Speaker” to the G7. On a more technical level, this means the G7 is capable of acting in the same way as a resonance chamber — LG actually claims it is one — and this means the G7 bounces audio signals internally before the signal is outputted to the listener, with the end result being a more booming sound overall.

The Final Thought

The LG G7 ThinQ is going to arrive as an all-singing, all-dancing smartphone. AI, cameras, and the two together are going to be some of the primary selling points, although even with the AI elements removed from the equation, the G7 will remain a feature-packed phone. Guess we will just have to wait until May to see.