MoviePass is Raising Prices and Lowering Movie Tickets Per Month

Big-time movie fans were amazed and thrilled when a concept called MoviePass was first launched. For a single payment of $89.95 upfront, or $7.50 a month, a MoviePass customer could see one movie a day for a one-year subscription. For someone who sees multiple movies a month, or who wishes they could if the normal ticket prices were cheaper, MoviePass was a perfect solution.

Sadly, MoviePass is Changing their Game—Fast

The annual price of $89.95 is no more. New subscribers will now be required to pay $9.95 a month, and that won’t get them the amazing one-movie-per-day deal. Instead, $9.95 a month will give them only four movie tickets per month.

In addition, MoviePass will now require customers to pay for their subscriptions in chunks of three months at a time upfront.

The Changes to MoviePass May be Permanent

The CEO of MoviePass Mitch Lowe said that he isn’t sure if the “unlimited” plan will ever come back.

MoviePass is also now requiring customers to see different movies with each ticket. MoviePass says, “We hope this will encourage you to see new movies and enjoy something different!”

That policy is immediately problematic and disappointing. Strong fans of certain movies, particularly the big blockbusters, often want to see their beloved movies more than once. Or, if someone wants to go with friends to see a movie they’ve already seen before on their own, they won’t be able to use their MoviePass ticket.

MoviePass Offers “Consolation Prize”

In an attempt to make MoviePass customers, or potential customers, feel better, MoviePass has teamed up with iHeartRadio. MoviePass will add a three-month trial of iHeartRadio’s All Access subscription to MoviePass subscribers. This may be welcome to some, but let’s face it, most MoviePass users are excited about movies. There may be some overlap between MoviePass and iHeartRadio, but for many, it won’t sweeten the deal enough to draw in more subscribers.

Overall, it’s hard to say if MoviePass will be around to stay if people lose interest when the value of their subscription drops.