Taking effect on May 25th, Google’s new privacy policy aims to be more transparent and more plainly explain what user data it collects and shares. William Malcolm, a privacy leader at Google, stated in a blog post: “We’ve improved the navigation and organization of the policy to make it easier to find what you’re looking for; explained our practices in more detail and with clearer language; and added more detail about the options you have to manage, export, and delete data from our services.”
Clarification
Notably, this rewording of the privacy policy does not represent any changes to the policy: it is simply a clarification in attempt to make the policy more transparent. This move coincides with the May 25thGeneral Data Protection Regulation in Europe, certainly a move to assure users their data isn’t being used against them.
Google has recently made adjustments to the “my account” tab of their Google Account home page, allowing users to selectively purge searches they don’t want attached to their online presence. These changes come amidst widespread anxiety over data collection and algorithmic abuse by companies like Google and Facebook. Shifts such as these are reassuring, and hopeful signal a shift to a more responsible role for the tech giant.
Ad Muting
In a related move, Google has begun incorporating a “Mute this Ad” function in their search engine. Most users probably already use an Ad Block plug-in on their desktops, but it is still a welcome update to mobile devices.
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