MoviePass has revolutionized the Theater and Movie industry in the last year. From a mere 20,000 subscribers last summer to just tipping in at over 3 million in a year. This isn’t a good idea or novel service. No this is a revolution to a tanking industry. For years where have heard movie studios complain that people aren’t opting in for theaters instead utilizing their home theater system and attendance is down. Well now 3 million people are subscribe to unlimited trips to the movie theaters. The Tides are changing and Moviepass is leading the way.
We have all heard the stories that Moviepass is failing. Its going broke and its not a sustainable venture. This will blossom, Movie theaters and studios are going to have to vi for movie passes 3 million theater goes. Concessions will be made, and also consumed. This will bring about a surge of independent movies that 3 million people will go to just because they can.
We know hates will hate, and much like Mel Gibson, Moviepass poses a threat to the age old movie business. Well adapt or die. With each change or update we see a slew of bad media. Lets take a quick look that Moviepass’s latest subscription changes
MoviePass Surge Pricing.
MoviePass told customers that its Peak Pricing model will trigger whenever there is a lot of demand for a movie or showtime. For example, a subscriber who wants to see a popular evening showing of the latest “Avengers” movie might be warned by the MoviePass app that he or she will have to pay a few extra dollars to book a ticket.
Moviegoers will also be told when a particular showtime does not yet have an added fee, but is growing in demand and could have one soon, according to an email sent to customers.
We have yet to see what these price hikes will be but they don’t scare me. Moviepass is saving me a lot of money we can all spare a few bucks back if urgency to see a movie hits.
“Peak Pricing goes into effect when there’s high demand for a movie or showtime,” MoviePass told subscribers. “You may be asked to pay a small additional fee depending on the level of demand. You can avoid the surcharge by selecting a different showtime or movie. Over the coming weeks we’ll also be introducing Peak Pass, which will allow you to waive one peak fee per month.”
Bring a Friend and Premium IMAX and 3D Movies
The company is also planning to roll out two new features later in the summer: a bring-a-friend option, which the company has been toying with for some time, and a premium price option to see movies in IMAX or Real 3D.
With bring-a-friend, there will be an option on the app for subscribers to add a ticket for a moviegoer who doesn’t have MoviePass. That added ticket will cost “somewhere near the retail price of the ticket,” Lowe said. The app will allow the MoviePass user to choose a seat for both people if assigned seating is available in a theater.
The Final Thought
I have just one last thing to say for all you opportunist, Helios and Matheson Analytics, Moviepass parent company is trading at just $0.18 per share today. Moviepass will pop, just like the popcorn at the theater.
No comments so far.
Be first to leave comment below.