Good Find Guru
Adobe Wants to Recruit Lifelong Fans with Huge K-12 Discount Adobe Wants to Recruit Lifelong Fans with Huge K-12 Discount
Do you want access to the Adobe Creative Suite for $5 a year? Then you’re in luck…as long as you’re under 18. Adobe hopes... Adobe Wants to Recruit Lifelong Fans with Huge K-12 Discount

Do you want access to the Adobe Creative Suite for $5 a year? Then you’re in luck…as long as you’re under 18. Adobe hopes that their latest promotion will introduce a whole new generation to their design tools.

Major Discount for Kids

Adobe announced that, starting May 15, students in the US will be able to use its full suite of creative tools—including Photoshop, Muse, Dreamweaver, Illustrator, and more—for just $5 a year. That’s a massive drop from the previous educational discount of $240 per year.

Kids will be able to use all of the Adobe products through the Creative Cloud. The cloud-based system allows users to log in from home or school and access their files anywhere. Even after they age out of the program, students will be able to keep their files from the cloud.

Training the New Generation

As smartphones and web-based apps dominate the market, especially for younger generations, Adobe has seen its popularity begin to wane. To stay competitive and bring in new users as early as possible, Adobe is also revamping its training tools and tutorials to make their products easier to use.

Considering that software like Photoshop can be challenging even for industry professionals to master, it will be interesting to see how the company can make its complex products more user friendly.

No Break for College Students

Unfortunately for students over 18, the new price drop stops at the end of high school. College students can still take advantage of a slight discount for access to the Creative Cloud ($420 per year, compared to the full price of $600).

Although the deal is only available to schoolchildren in the US, Europe, Japan, New Zealand, and India right now (albeit with slightly different pricing for different territories), an Adobe spokesperson says that the company plans to expand to other countries soon.

No comments so far.

Be first to leave comment below.